With Verizon’s $4.8 billion acquisition of Yahoo in danger of being cancelled after two major hacking incidents, analysts are starting to look at what else the telecom giant could do to bolster its digital advertising strategy. Verizon CEO Lowell McAdam is trying to build an online ad business to be the third-largest player behind Google…

via What Verizon Might Do If It Cancels the Yahoo Deal — Fortune

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