“Star Wars: The Last Jedi” brought the force to social media last week. Disney-Lucasfilm’s tentpole has generated 892,000 new conversations and more than 1.5 million total conversations — more than four times more than the second most talked about movie, according to media-measurement firm comScore and its PreAct service. The studio released the trailer following……

via ‘Star Wars: The Last Jedi’ Brings the Force to Social Media — Variety

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